building and sustaining customer relationships — построение и поддержание отношений с клиентами
Англо-русский экономический словарь.
Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer to customer — (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In… … Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
customer relationship — UK US noun [C] COMMERCE, MARKETING ► the way in which a business and its customers feel and behave towards each other over a period of time, and the effect of this on the business: »Free trials encourage trust and so build the customer… … Financial and business terms
Customer intelligence — Contents 1 What it is 2 CI and CRM 3 Process 4 Example sources of data for CI 5 Benefits … Wikipedia
Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References … Wikipedia
Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the … Wikipedia
Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… … Wikipedia
Customer centricity — is a strategy to fundamentally align a company’s products and services with the wants and needs of its most valuable customers to maximize profits for the long term. Customer centricity refers to the orientation of a company to the needs and… … Wikipedia
customer capital — ➔ capital * * * customer capital UK US noun [U] COMMERCE, MARKETING ► the value of the relationships that a company has with its customers: »It is in your own interest to manage your customer capital and to make it work for you. → Compare HUMAN… … Financial and business terms
